Since the 1960s, students from various American Universities affiliated with the American Society of Civil Engineers (ASCE) have come together at Concrete Canoe Competitions to share their design skills and innovative ideas. In 1995, Canada began its very own competition, the CNCCC, which aimed to allow university students to gain experience in a non-academic environment. Every year, thousands of spectators come to watch as students demonstrate the research, design, testing and leadership skills that the participants have gained from the experience of the competition. The competition bridges the gap between hands on engineering and academics. It challenges students to solve a complex problem using the skills they have learned in the classroom. The CNCCC represents an opportunity to promote your organization and its values to an audience of approximately 250 student participants and a large number of spectators and supporters.
The first ever Canadian National Steel Bridge Competition (CNSBC) was organized by current and graduated McGill University students in collaboration with the Canadian Society of Civil Engineering (CSCE) and the Canadian Institute of Steel Construction (CISC). The competition was initiated in the United States in 1987 by the American Society of Civil Engineers (ASCE) and the American Institute of Steel Construction (AISC). The main goals of the competition are simple: construct, assemble, test. The first step is to design a steel bridge taking into account the competition rules similar to a professional engineer designing a structure under real and important constraints. The bridge must simultaneously be as light and as stiff as possible. The assemblage of the bridge on competition day must be done as quickly as possible. Furthermore, cost must be minimized. The Canadian competition is adding another aspect to the rules which also includes aesthetics and architectural judgments.
LOGOS: The final Concrete Canoe and Steel Bridge logos were refined versions of what a McGill architecture student had created. The general form of the Concrete Canoe logo was inspired by the shape of a canoe. It incorporates two paddles crossing each other, McGill’s martlet which represents the school’s athletics, and the logo of Montreal.
The combined logo was used to brand the weekend as the official competition logo. Having the combined logo applied onto t-shirts indicated to the Concrete Canoe and Steel Bridge groups who they could go to for assistance.
The combined logo was created McGill civil engineering graduate Julia Bond. Each logo was finalized after being voted on and approved by the entire committee.
It was important for us that our t-shits were ethically manufactured, which is why we went with Bella & Canvas. Their soft t-shirts are made sweatshop free, in Los Angeles. They were supplied to a local print shop to be prepared for the events.
The sponsorship packages were were each 4 pages, measuring 8.5 x 11 inches. The donations collected from sponsors were used to ameliorate the participants’ experience by booking appropriate event venues, having the appropriate equipment on hand, providing them with meals, and more. Sponsor logos were printed on the back all competitors’ shirts.
The booklet was printed in a large quantity and handed out throughout the event. Both competitions were included in the same booklet. Concrete Canoe takes the first half of the book, and when flipped over there is the Steel Bridge portion. It’s a two-in-one. All the content is bilingual. The booklet contains; logos of all the sponsors, a welcome messages, a section about the organization committee, judge biographies, the schedule and map of the locations of events. The format is half-letter.